Episode #128: Unconventional Paths

Unconventional Paths with Alison L. Schmidt

Have you ever wondered if it’s too late to completely reinvent yourself? Dr. Alison Schmidt’s story will make you think again.

Born the questioning “black sheep” middle child, Alison always challenged conventional thinking. After building a successful executive coaching business over 20 years, everything came to a screeching halt when COVID hit—right as she turned 50. “My first words were ‘holy shit,'” she admits with refreshing candor. But what could have been devastating became transformative.

During long, contemplative bike rides, Alison asked herself the hard question: “Even if things go back to normal, am I still happy with what I’m doing?” The answer contained many “nos,” leading her to completely reimagine her business. She founded Unconvention, shifting from purely profit-driven consulting to deeply human-centered work with purpose-driven leaders.

Alison shares a powerful tool she developed called the “un-word effect,” helping listeners identify three words beginning with “un” that reveal hidden strengths and aspirations. This simple yet profound exercise has helped countless clients move past fear and into action. “When you can identify what the fear is,” she explains, “sometimes that’s enough to move forward.”

Perhaps most inspiring is Alison’s attitude toward age itself. At 54, she just bought her first racing bike and plans to start competing. When people ask if she’s too old, her response is simple: “Yeah, why not?” This embodies her philosophy that we can redefine ourselves at any stage of life.

For women feeling stuck or uncertain about their next chapter, Alison offers this wisdom: “Effort is free to all of us.” We have the power to change our circumstances when we believe in ourselves and surround ourselves with supportive people.

Key Takeaways from Creativity & Finding Purpose

Being the “Black Sheep” and Questioning Norms:

Alison discusses her childhood and feeling like the black sheep, especially as a middle child who often questioned authority and expectations. This tendency to challenge the norm shaped her clinical career and eventually led her to forge her own path.

Blending Passion for People and Business:

Alison traces her interest in people back to early experiences like being a camp counselor, but also shares how her fascination with business and the stock market, taught by her parents, led her to organizational psychology.

Turning 50 and the Impact of COVID:

Turning 50 during COVID was a pivotal moment. Her thriving consulting business collapsed, and the pandemic forced her to re-evaluate everything. She used cycling and self-reflection to explore what truly made her happy.

Founding Unconvention:

The podcast and company “Unconvention” emerged as a tribute to doing deeper, purpose-driven work. Alison felt her previous business (ALS Group) lacked the human element, and Unconvention now allows her to work with clients aligned with meaningful, transformative goals.

The “Un-Word Effect” and Inner Transformation:

She shares a personal process called the “Un-Word Effect,” which involves choosing three “un” words (like unafraid, unconventional, etc.) and redefining them personally. This tool helps clients (and herself) uncover clarity, overcome fear, and find direction.

Lessons from Leaders and Self-Belief:

Alison reflects on insights from other leaders, especially one quote: “Effort is free to all of us.” It resonated because it emphasizes how success begins with inner belief and personal responsibility.

Facing Fear and the Importance of Support:

When talking to women over 50 who fear change, Alison emphasizes naming your fears and communicating openly with loved ones. She also stresses the role of a strong support system, especially for women navigating entrepreneurship later in life.

Age as a Catalyst, Not a Limitation:

At 54, Alison is embracing competitive cycling for the first time—demonstrating that age shouldn’t limit ambition. She wants women to feel empowered to pursue dreams no matter the number.

Connect with Alison L Schmidt

Connect with Bev:

Facebook Group https://www.facebook.com/groups/womenover50rock

https://www.linkedin.com/in/beverleyglazer/

Need advice? Schedule a time to talk: https://calendly.com/reinventimpossible/15min